At work, we’re constantly comparing results.
Campaign performance. Engagement. Traffic. Content. Activity.
But English doesn’t treat every noun in quite the same way when we talk about quantities.
That can create some surprisingly common mistakes — particularly when you’re comparing results or explaining what has changed.
This week’s Higher English lesson explores the issue through social media marketing, giving you a practical context for understanding the difference and using the language more accurately.
The aim isn’t to memorise another complicated grammar rule.
It’s to make something you already do in English — talking about quantities and comparing results — easier and more natural.