Knowing the right vocabulary is important.
But if you want your Business English to sound natural, vocabulary on its own isn’t enough.
You also need to know which words naturally go together.
These combinations are called collocations.
They’re an important part of fluent English because native speakers don’t build every sentence by choosing individual words from scratch. They rely on familiar combinations that naturally belong together.
This is particularly useful when you’re talking about specialist areas such as social media marketing.
In this week’s Higher English lesson, we look at some of the most useful collocations for the topic and put them into a practical Business English context.
The goal isn’t simply to learn more vocabulary.
It’s to start using the vocabulary you already know more naturally and effectively.